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This Clear Language Lab webinar took place on June 2, 2022 as part of the Plain Language Foundations series. Check out the notes below, or access the webinar recording and slides.
Grounding thought
When people don’t “get” a number, they not only miss the number itself but also feel more distanced from you and your presentation. They may tune out and miss the message. Worse, they may even tune you out, because you’ve failed to build rapport that makes them feel included.
from Making Numbers Count
by Chip Heath and Karla Starr
Background information
Numbers and math can be intimidating for a lot of people
Numeracy skills can be an area where a lot of support is needed; the PIACC study shows that a lot of people encounter challenges with everyday math activities
How can we be thoughtful about sharing information related to numbers taking these points into account?
Big takeaways
We discussed several strategies
Make big numbers more relatable
Make content meaningful (social distancing examples from across the country)
Consider using estimates (300+ vs. 311) when the idea is the most important thing
Make it memorable
Use clear visuals and labels when using charts, tables, and graphs and make sure the WHY of the graphic is clear
More resources
Blog: NonProfitAF - 9 Principles of Community-Centric Fundraising
Book: Making Numbers Count by Chip Heath and Karla Starr
Book: If I Understood You, Would I Have This Look on My Face? My Adventures in the Art and Science of Relating and Communicating by Alan Alda
Website: Canva Graph Maker
Website: Microsoft Perspectives Engine
Website: Statista Chart of the Day
Interested in learning more about professional development at Clear Language Lab? Check out other past webinars, find upcoming events on our training page, or contact Sarah Glazer, Sr. Program Manager, at sarah@litworks.org to learn more about our offerings.
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